BEHIND THE BRAND
STANDS A LIFESTYLE
One gold standard: Maintain royal morals,
obtain regal material
Naitikta is a lifestyle company based in Los Angeles with roots from India.
Naitikta, pronounced nai-teek-ta, is the word used for morality in many Indian languages.
In a world of evil intent it is our good duty given by God to live in His divine moral code.
We live in a reality of temptation, vices, mistakes. Naitikta is a lifestyle, brand
and community stamping the importance of getting it the right way. Luxury is cultivated
with patience, truth, and of course, a seasoned taste for fine things. Naitikta lifestyle
moves in one golden standard, maintain royal morals, obtain regal material.
We make it a priority to honor the truth & produce effortlessly fly experiences, all while serving good purpose.
Just like the goods we produce for our family.
Our work is to cultivate timeless garments, jewelry, home goods & skin care.
We are a growing community for the truth seekers and game changers.
Naitikta is made for community, collaborations, and bringing truth to the forefront.
Created from a place of good intentions and beautiful balance: LA, India, streetwear, rare elegant pieces, art + community, all wrapped in truth the way it should.